How to make it to Apple’s iTunes ‘What’s Hot’ list for Lifestyle in less than four weeks!
Tiger Club has recently released a Dating Simulation App for iPhones and made it quickly to App Store’s ‘What’s Hot’ list. Michael Gee, the Marketing Director of Tiger Club, speaks out about the secret formula for success of their iPhone Dating Simulation Game.
The last few weeks was a busy time for Tiger Studios, the expert dating company that focuses on iPhone Dating Applications. Just before Christmas they announced the global launch of Real Dating SIM, an iPhone Dating Simulator for Men. Three weeks later they brought a FREE version of Dating SIM to Apple’s App Store. After that it took less than a week before Dating SIM was featured in Apple’s iTunes ‘What’s Hot’ for Lifestyle.
Mr. Gee, why do you think your dating app has made it so quickly to Apple’s ‘What’s Hot’ list?
“In my opinion, it is a combination of various factors, but it can be filtered down to three key ones. First of all, it has to do with great content. We not only offer iPhone male users a way to improve their dating skills, we do it by applying the latest dating science from the world’s best dating experts. Second element of our success recipe is following the legacy of the best technology advocate of simplicity, Steve Jobs. He always preached simplicity and user friendliness, which we are very passionate about. Our apps are in essence iPhone dating games that are easy to play. Yet, the more iPhone users play our games, the more they learn about dating and improve their dating skills.”
Interesting. So what is the third factor of your success so far?
“There are many products on the market that offer both great content and are easy to use. That is not enough. Consumers are overwhelmed with commercials and marketing messages. We are fully aware of it and refuse to go down this route. We believe in targeting only people that are interested in what we offer. It takes a lot of efforts to carefully select our target segments, but it is worth it. We don’t want to spend our marketing budget on communicating to married women about our iPhone dating apps for men. This way our marketing budget is spent in a very effective way.”
Dating is an area that is booming, especially online. Do you consider big online dating sites competition or partners?
“The whole dating industry has one common goal. To enable people to meet their match. Online dating sites make it easier for people to browse through people that they might be interested in and start talking to them. If they like each other, they can meet in real life. And this is where we come into play. We teach men the dating basics of real life. By playing our iPhone dating apps they can not only test their dating skills, but also improve them. So, to answer your question, we see our products as complementary to online dating sites and we also see dating sites as partners, not as competition.”
Real Dating SIM is an iPhone dating app, designed to teach male iPhone users how to successfully communicate with the opposite sex. It offers men practical tips on how to handle common dating situations. Not all women are the same, and that’s why the app has divided women into nine key groups. Each girl group has an additional photo gallery, so that users can make better decisions on whom to date.
Real Dating SIM also has a few bonuses, accessible exclusively from within the application. It provides its users with “Explanations of incorrect answers”, and also offers “Detailed Profiles” for all girl types. One of its most popular features is the ability to access additional “Seduction Levels” for those who would like to go all the way.
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